Pro Plan Formula Change
If you currently feed Purina® Pro Plan® Chicken & Rice, Beef & Rice or Natural Lamb & Rice Adult Formulas, we would like to make you aware of our newest enhancement to these products. If you do not feed them, this news may still be of interest, as Pro Plan is now offering a new formula with optimal nutrition, plus palatability superior to our previous formulas.
The original Pro Plan Chicken & Rice, Beef & Rice and Natural Lamb & Rice Adult Formulas are now Pro Plan Shredded Blend Formulas (all other Pro Plan Formulas have remained the same). Pro Plan Shredded Blend contains eighty-five percent of the original kibble, plus new, tender, shredded pieces for extraordinary palatability. While the new formulas continue to offer 100% complete and balanced nutrition and the nutrient statements have remained exactly the same, they test at a much higher palatability than the original formulas. In feeding tests, 89% of dogs preferred Shredded Blend Natural Lamb & Rice to the original Lamb & Rice Formula. Likewise, 88% preferred Shredded Blend Chicken & Rice and 81% preferred Shredded Blend Beef & Rice over their original formulas. In addition, these outstanding results have been validated by breeders who have already fed the products to their own dogs – an important factor for those with dogs who may be less eager to eat in stressful situations such as shows, field events, traveling, etc.
This new enhancement continues to follow Purina’s innovative developments in kibbled dog food – first extrusion, then the slurry process and now the shredded pieces. For almost three years, Purina has worked on the development and testing of this product enhancement. The new shredded pieces are 100% complete and balanced and made with a unique blend containing real chicken, beef or lamb, plus low levels of soy. The soy and soybean meal are important new ingredients, and are found only in the shredded piece. They have been added solely to aid in the formation of the textured, shredded kibble. Although soy is also an additional source of protein, it has not served as a substitute for the real chicken, beef or lamb – the high-quality protein sources that are a cornerstone of Pro Plan nutrition. The new piece also contains glycerin. Though glycerin can often be confused as a form of sugar, it actually contains no sugar but is a humectant, which helps to keep moisture in the shredded pieces. You may have also noticed that salt has moved higher up in the ingredient list. This does not mean the new product contains more salt than the original formulas - in fact, it contains less. Salt has only moved up because other ingredient levels have decreased, so slight changes have occurred in the overall order.
Pro Plan Shredded Blend has been thoroughly tested by breeders, and the results are extremely positive. Information provided by those tested showed their dogs absolutely loved the new formulas, while their coats still stayed beautiful and glossy, they maintained healthy weights, and their stools remained the same, low volumes.
The Pro Club weight circle program applies to the Pro Plan Shredded Blend formulas as it does to all Pro Plan Dry dog products. There are 11 Purina points earned per pound of the Pro Plan Shredded Blend formulas.
Thank you for taking the time to learn more about the newest innovation to the Pro Plan line of pet food. New Pro Plan Shredded Blend is now available at pet specialty retailers, farm feed specialty retailers and veterinary clinics. To find out more information about these new formulas, please visit proplan.com or call our experts at 1-800-PRO-PLAN.
Sincerely,
Purina Pro Club